Tuesday, October 22, 2013
Forget about Obamacare. In Colorado, it's 'Brosurance'
This article discusses a new advertising campaign about healthcare in Colorado. The Colorado Consumer Health Initiative and ProgressNow Colorado Education are behind this. Their hope is to target two demographics, young residents in Colorado and Latino families. The article features two of campaign ads. One of them has a man brake his head while golfing. The other shows a man drinking. Both ads showcase red solo cups and a pair of American flag swim trunks. Along with the posters, the campaign features hash-tags such as "#doyougotinsurance" and "#brosurance." The hope of these meme like ads is for them to go viral on social networking. The end of the article provides statistics on how many people have signed up for the insurance due to this campaign.
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This article is....interesting. I guess it's a a good way to appeal to young guys without health insurance, however I feel like they mocked Obamacare. As I was reading the article, I laughed at the advertisements because I thought they were funny. But they didn't make me want to get health insurance, which is supposedly the main purpose of the advertisements. If their goal was to make people laugh, then they've done a great job.
ReplyDeleteI found this article to be very funny! The idea of promoting health insurance through memes is definitely an original one. The little understanding that I have of Obamacare is that the jury is still out on how effective it will be. This is partly because the government is unsure of whether or not enough young "Bros" will sign up (I understand that this younger demographic is critical to the success of Obamacare), so it makes sense that the government would market Obamacare in this way. It also makes sense that the government would want to insure young and healthy "bros" vs. old sick people.
ReplyDeleteThis is definitely the funniest article I have read on this blog so far. It is targeted more for the younger generation. Many adults would find this to be a joke. Others might see that many youths would not read or pay attention to insurance unless it makes them laugh or has a funny picture. If tweeting and sending pictures of bad decisions while intoxicated reaches our generation than it is effective. And that is what matters.
ReplyDeleteThis article talks about how ads are being made to agree more with the younger generations, and how the "Colorado Consumer Health Initiative and ProgressNow Colorado Education" is using this "Brosurance" to appeal more for people who would otherwise be uninterested. It was obviously the most amusing of the articles to this point, and it leads me to hope that this will bring a lot more attention to the issues at hand with the affordable care act.
ReplyDeleteThis is definitely a less...formal way of looking at the Affordable Care Act. I enjoyed reading this a lot more than the other articles. With just the first line I was laughing, when the article started off with simply “Keg stands.” And Sam, I don't really see how they are mocking Obamacare. In fact, seeing these signs would not only make me laugh, but compel me to get insured (if I were in that position.) Because that's what appeals to these kids nowadays!
ReplyDeleteI think this is a clever way to appeal to the younger generation in terms of health insurance. This article definitely made me laugh, too. It caught my attention, and I would say, at least for me, seeing this add would impact my decision on getting health care. All and all, it's funny and fulfills its task to compel young "bros" to get insured.
ReplyDeleteThis certainly is not one of the first ways I would have thought of to promote the Affordable Healthcare Act, but it is a very creative way to appeal to the younger generation who might not be interested in learning about or getting healthcare. Like Ian said, what really matters is that it grabs the attention of young people. Although it hasn't increased the number of signups significantly so far, I think as the ads start to go more viral they will have an increasingly larger effect.
ReplyDeleteI definitely agree that since even reading this article caught our attention as the younger generation, it will continue to catch others. It is too early to see if any considerable change will take place because of the ads, but I think that it's worth a shot in order to target demographics that lack insurance. I honestly think the more creative and original the better. People that don't have a big interest in politics will probably pay attention more this way.
ReplyDeleteI think it is smart to take a more comical approach when advertising Obamacare. The younger generation is much more likely to pay attention to a funny ad than they are to a serious, statistical ad. If the goal of the ads is to get the word out among the younger generation I think they will definitely succeed. I'm not sure, however, if an ad like this could persuade me to sign up for Obamacare if I was against it in the first place. I guess as the ads have been exposed for a longer time we will see if there is a significant effect on the number of signups.
ReplyDeleteI think this is smart. The advertisers realize who they will get the most response from, and target their ads to them. I disagree with Sam, I think that because these ads are comical, people are more likely to stop and read them and pay more attention to them than traditional governmental advertisements.
ReplyDeleteI think this is a good way to get the young people Obamacare needs in order to work, to pay attention and hopefully sign up. Hopefully other states will follow Colorado's lead and we can get Obamacare up and running.
ReplyDeleteThis is a really good way to appeal to younger demographics to convince them to get health insurance. But I don't really think a healthcare ad should promote spending "beer money" on medical bills, rather it should be discouraging the consumption of alcohol. Despite that, this is a very clever marketing technique and it will definitely appeal to younger people in Colorado and get them to consider getting health insurance.
ReplyDeleteThis is a great idea. With social media and the younger generation's influence on the rise, advertisements like this are bound to be influential. I don't think this is mocking Obamacare, but I think the idea is to show a different, more comical light on the Affordable Healthcare Act.
ReplyDeleteHonestly #Brosurance might be the coolest idea I've ever heard. If #Brosurance was real I'd definitely be #Brosured. But hey whatever gets the younger generation if people to get insurance I'm all for it. #Murica
ReplyDeleteI think that the ads are a creative and effective way to promote Obamacare. I think that some people who aren't big fans of President Obama are turned off by the name. Letting people judge it by its purpose instead of by its name would definitely allow people to have a more informed opinion.
ReplyDeleteI am not a big fan of the type of pandering being put to use here. It would be a different matter if it was a private company putting out these advertisements, but what I got out of this was that the federal government is encouraging its citizens to engage in potentially harmful recreational activity so that when they get hurt, they can pay for their healthcare through the income of working citizens.
ReplyDeleteI guess Colorado wasn't too confident in their residents approval of Obamacare, so they had to get creative. To many this headline probably sounds ridiculous, but if it gets the younger generation to get health insurance I guess that's all that really matters, even if it makes young people look like mindless fools.
ReplyDeleteAlthough this idea is a very different way of promoting Obamacare, I think it's great. The ads are made to appeal to younger people and I think that these ads will definitely influence the younger generations to get health insurance.
ReplyDelete